Entries Tagged 'Adwords' ↓

One of the things that attracts people to Google Adwords is that it is pay-per-click. This means that advertisers only pay when somebody actually clicks on their ad. That seems straightforward enough. However, the way that the bids and cost per click are calculated mean that it is really more like pay-per-impression than pay-per-click. All those occasions when people don’t click the ad still cost you, in the form of higher bid prices for your clicks.
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